The Film Industry- Distribution and Marketing Notes

Distribution is the highly competitive business of launching and sustaining films in the market place. Films don’t become well known by accident. The distributors challenge is to bring each one to market to realise its full potential

 
Stages:

Acquisition
Slates or single films from a parent studio or independently via a sales agent or production company

Release strategy
Plan the release – key decisions include when, who for and how/where promoted

Marketing
Implement the release – advertising, publicity, promotional/media partners, premiere, online content, making & supplying 35mm and/or digital prints, film by film

Accountability
Acting under license, report back to rights holders

}How do distributors aquire films?

 

A third-party sales agent acting on behalf of a producer

}A continuous flow of new content from a parent studio

}A studio or production company with whom the distributor has negotiated an output deal covering a bundle of titles

}A single title acquired at any stage during or after production

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